How to Advertise Your Tumblr Blog: Strategies that Work in Today’s Landscape
Ah, Tumblr. A magical land where creativity thrives and chaos reigns. But let’s get real; promoting your blog on Tumblr today can feel like trying to find a needle in a haystack—if that haystack just decided to throw a tantrum and conceals that needle under layers of tags and redesigns. So, how do you navigate this digital jungle? Here are some playful yet practical tips to get your Tumblr blog the attention it deserves!
Know the Gory Details of Tumblr’s Tag System
First things first: let’s tackle the elephant in the room—the continuously evolving tag system. Tumblr has recently tightened its tag rules, banning over 400 tags for iOS users. That’s right—your carefully chosen tags might just vanish into thin air. So, what’s a blogger to do?
- Focus on Core Tags: Always include tags related to your main character and ship. These tags remain the Uber drivers of your content—taking potential fans straight to your blog.
- Stay Updated: Regularly check the *bannedtags* blog to ensure you’re not inadvertently picking up tags that could obliterate your reach.
Engagement over Advertising
It may not be what you want to hear, but if you’re looking for a flood of new readers, prepare for a downpour of reality instead. Building relationships is key. Reblogging others’ works and engaging with your fandom community is like throwing a virtual party—the more people you invite, the more likely they’ll RSVP back to your content!
- Become Part of the Community: Send asks, reblog fan art, and actively participate in discussions. People are more likely to check out your blog if they see you as a friendly face, not a random stranger shouting “LOOK AT ME!”
- Snippets & Writing Activities: Share snippets of your works or participate in writing challenges. This gives readers a taste of your style and draws them in.
Alternative Advertising Avenues and Creative Strategies
Since Tumblr can sometimes feel like a black hole for content, it’s time to think outside the box. Here are a few avenues you can explore:
- Pinterest: Craft pins using Canva and link them back to your Tumblr posts. Pinterest is like the wise elder of the internet—it keeps your content relevant for ages!
- Reddit: Create a subreddit for your niche and engage with relevant groups. Be helpful, provide value, and don’t spam!
- Cross-Platform Promotion: Don’t hesitate to promote your Tumblr link in your other social platforms. Your fans on Twitter or Facebook might just be waiting for you to slip them your Tumblr handle.
If you’re desperate for attention, consider adding a link to your Tumblr in your AO3 profile. Think of it as an “are you curious?” button that leads readers back to your world!
At the end of the day, don’t just dwell on how many likes or reblogs you’re getting. It’s normal to have more likes than reblogs—welcome to the club. Prioritize building connections and organically drawing your readers closer to you rather than chasing empty numbers!
If this carnival of information leaves you wanting more, or if you have specific questions about advertising your Tumblr blog, let’s chat! Live connect with us to unlock additional resources and answers tailored just for you!
