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By banning plastic from its shelves, this supermarket is exploding its vegetable sales

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According to an article in the New Zealand Herald Duck, a supermarket in Christchurch, called New World, managed to break its vegetable sales records after banning plastic from its shelves. A great initiative that could serve as an example…

Will supermarkets lose something without plastic for their fruit and vegetable departments? That was the question Nigel Bond, owner of the New World supermarket in Christchurch, New Zealand, asked himself.

He simply made his vegetable department his own, a “nudist” shelf, i.e. without plastic, otherwise called “naked food” by the supermarket owner. Vegetables mix in the open air, without being locked up or packed.

In the local media New Zealand Herald, he admits that the bet was risky but the results proved him right: “When we installed the new stalls, the customers were blown away. It reminded me that when I was a child and went to the early years with my father, I could smell fresh citrus fruits and spring onions. By packaging products in plastic, we are privileging people to this “experience”..

New Zealand Herald

Thus, customers were won over by this new presentation of natural products, and this had a strong impact on business as its sales would have exploded by 300%! For example, year after year, its sales of green onions, a very smelly product, have increased fourfold.

“There may have been other factors at play, but we have seen similar increases on other vegetable varieties such as silver beets and radishes.” he says.

A success for a daring initiative that had not yet had a precedent: “When you undertake such projects, they can be catastrophic and lead to a decline in the number of customers. I have been in the retail business for thirty years and it is this small change that has caused the most positive feedback from customers that I have ever received. he rejoices.

This success is inspiring since about eight other supermarkets in southern New Zealand would have done the same for their vegetable departments.

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