Netflix will face a new major competitor, Disney’s video streaming service, called Disney+.
The arrival date has been announced for March 2020 in France but also in the United Kingdom, Spain, Italy and Germany. We will then be able to enjoy a wide catalogue of films and series from the Marvel, Pixar and Star Wars franchises, National Geographic and new original productions. This launch follows the launch in the United States, Canada, New Zealand and the Netherlands on November 12.
The service should be marketed by Canal+ “both as a paid option and in offers coupled with the encrypted channel. In the latter case, Disney + would be offered for only a few extra euros to almost all subscribers of the encrypted channel”according to the information in letter A.
Disney+ will also be available as an application for smartphones, tablets and computers. Knowing that the subscription price should be set at 6.99 euros per month in 2020 until the final price of 10.99 euros per month is reached following an annual increase of one euro.
It should be noted that Disney will not be able to add its films released in theatres less than three years ago. Indeed, French law prevents it from doing so. Avengers: Endgame or Toy Story 4 will therefore not be available in March. This may explain why Disney has signed an exclusive agreement with Canal+, which will be able to offer its films that will not yet be on the Disney+ platform.
Disney has decided to move forward and will offer exclusive content such as The Mandalorian, a series linked to the Star Wars universe. This strategy is also that of Netflix and Apple TV+, available since November 1. There is a real multiplication of video streaming services that are now struggling with the quality of their productions. Disney hopes to reach 60 to 90 million subscribers by 2024. For information, Netflix now has 160 million subscribers. To be continued.