How to Market on Tumblr Like a Pro
Ah, Tumblr! The land where nostalgia meets creativity and memes reign supreme. So you want to market your art on Tumblr, huh? Well, you’ve come to the right place. Let’s unravel the secrets behind marketing on this vibrant platform, shall we?
1. Set Up Your Tumblr Game
First things first, grab your canvas (or just your laptop) and create a dedicated blog for your art. This makes it easier for peeps to find your creations without sifting through a bunch of cat gifs (although, let’s be honest, they might still try). You can have multiple blogs, so why not have one for art and another for that bizarre obsession with 90s cartoons you have?
2. Optimize with Tags
In the magical world of Tumblr, tags are your best friends. But don’t just slap on any old tag and hope for the best. Take a moment to research what tags are actually trending. For instance, “#pkmn” generally gets more attention than “#pokemon.” And here’s a little secret: Tumblr ranks posts based on each word in your tags! So, sprinkle them wisely! You can use about 20 tags per post, but the catch is that only the first 20 will matter, so choose wisely.
3. Rethink Your Posting Strategy
Forget everything you know about daily posting. Unlike Twitter, Tumblr doesn’t have a pesky algorithm that requires you to tweet every hour on the hour. Instead, you can use the queue feature to automatically schedule posts. This means you could post something and kick back with a cup of coffee while the internet spreads your genius.
Also, don’t be afraid to reblog. While some might say it hurts your following, it can actually increase engagement. Just make sure you’re not drowning your main blog in reblogs.
4. Embrace Non-Fan Art (But Be Smart About It)
Fan art tends to draw in more eyeballs—it’s the baton that hands you the crowd. But, if fan art isn’t your thing, no stress! Just know that the traffic exists for original artworks too; it might take a bit longer though. Just consider them the slow and steady tortoises that win the race of creative appreciation.
5. Engage the Community
Enable anonymous asks and reblogs—people love to interact, and yes, sometimes they ask wild questions! Engage with other artists and discover what they’re doing. Have you noticed any blogs that inspire you? Maybe reach out to them! Besides, participating in community threads like “Share your art business” can help your work get noticed without coming off as a self-promoting overlord.
6. Keep Your Links in Check
We’re living in a time where links are watched like a hawk! You wouldn’t want to spam random links around. Instead, stick to one that seems like gold, like your Etsy shop. Provide your website or other links in your blog’s top area rather than in individual posts to avoid making your content unbeatable by Tumblr’s picky algorithm.
So what are you waiting for? Get out there and start wowing the Tumblr-verse with your art! If you need more assistance or research resources about how to market effectively on Tumblr, don’t hesitate to connect with us. Happy Tumblring!
