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Trend Today : Your #1 source for the latest trends, exclusives & Inspirations
Trend Today : Your #1 source for the latest trends, exclusives & Inspirations
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When Did Tumblr Lose Its Popularity?

  • September 17, 2024
  • Maria Manv.
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When Did Tumblr Stop Being Popular? A Historical Deep Dive

Ah, Tumblr—home to quirky memes, radical opinions, and enough fandom chaos to keep you entertained for hours! But let’s be honest: when did this once-vibrant platform take a nosedive into the not-so-popular abyss? Buckle up; we’re about to explore that messy timeline of events.

The NSFW Purge: The Nail in the Coffin?

In late 2018, Tumblr decided it would execute a massive NSFW purge. Yes, you heard that right! The site that once thrived on spicy content decided that adult material was a no-go. Guess what? A ton of users didn’t appreciate that little surprise rule and skedaddled faster than you can say “censorship.” Reports showed that Tumblr lost about a third of its users in just five months. Ouch! To put it plainly, it felt like watching your favorite band go from sold-out arenas to playing in a garage.

The Ownership Rollercoaster

Now, sprinkle in a corporate takeover! Verizon bought Yahoo in 2013, and since Yahoo owned Tumblr, Verizon eventually gained the reins. By 2019, Tumblr was sold to the folks at WordPress for a tiny fraction of its previous value. Yup, Tumblr went from a hotshot social media platform to a bargain-bin purchase! Talk about a downward spiral!

The Slow Decline but Not Quite Dead

Admit it, even though the platform doesn’t shine like it used to, it hasn’t completely kicked the bucket! Souls—uh, users—continue to wander back here. Fandoms, artistry, and niche communities still find their space on the site. In fact, many argue that the atmosphere has become less saturated with drama, leaving room for engaged discussions. You might even find a quite vibrant community of webcomic creators thriving on Tumblr again!

More  Can Others Contribute to My Tumblr Blog?

The User Experience Post-Purge

While navigating the site has changed, the unpolished charm of Tumblr remains. Sure, the search feature is waning, and tagging feels less important, but for many users, it’s all about the vibes and connection. It’s a bit less algorithm-driven, making it a cozy little pocket for niche discussions rather than generic content—perfect for the discerning user!

In conclusion, while Tumblr might not pack the punch it once did, there’s still a crowd roaming its digital corridors. If you have burning questions or want to delve deeper into the wild world of Tumblr’s popularity (or lack thereof), don’t hesitate to connect with us for more info!

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Maria Manv.

co-founder/play-worker — teacher | art of game design | unatc

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